Velera is a vibrant fruit soda brand that celebrates bold flavours, natural fruit essences, and a fun,
youthful spirit. Inspired by tropical markets and summer energy, Velera offers a refreshing twist on
classic sodas-made with real fruit and zero sugar. Evoking brightness and breeze.

When first processing the idea, I took inspiration from big soda companies such as Pepsi and Sprite as well
as Mountain Dew and viewed how they brand packaged there drinks and the themes and
colours they apply to there flavours to fit the brands image.